The Anxious Pet offers calming products for pets with anxiety problems. The company launched during the height of the global pandemic. So I came up with this idea for a viral video. And I got it done for next to nothing, thanks to some good friends with pets — and iPhones.
The challenge here was to create a voice that was both authoritative — and fun. Like the trusted vet who always has a way of making you relax, and smile.
This one was sent to those who didn’t complete their purchase…
And this one was sent to those who did…