For decades, no one could challenge Jameson’s share of the Irish Whiskey market. Then came Conor McGregor, and Proper Number Twelve — one of the most successful spirit launches in American history. I was psyched to contribute a few TV spots to the outstanding work of my buddies at WeHolden. (The first one below attracted 8.9 million views on youtube.)
*that last one with 19 million youtube views