When a friend at Comcast offered us a chance to open our own agency, and help her launch FEARnet, an an all-horror VOD network, we were nervous. But we soon learned to love scary things. Our first campaign (which cost nearly nothing) won “Best of TV” at the Philly ADDY awards.
During March Madness, we created “Death March”, a site that let horror fans fill out a bracket of their own, and choose their favorite horror icons. Online votes determined which ones lived to kill another day.
To attract more viewers, we created an online video campaign asking horror fans to tell their provider to carry FEARnet.