My introduction to healthcare was at Kirshenbaum & Bond, where I wrote a TV commercial for Prudential HealthCare that was chosen by ADWEEK as a “Best Spot” of the year. At the Martin Agency, I did a very emotional campaign for Trigon Blue Cross. (See below.) And for years, I’ve freelanced at Mangos on MYODERM (Pharma), Main Line Health, Lehigh Valley Health Network, Siemens CT Scanners, etc.
Trigon’s mission was to motivate customers to take better care of themselves. We thought the commercials should provide some inspiration…
Wellness is a choice. With this campaign, we encouraged people to actively participate in that decision.
Part of serving a community is realizing that great care is even better when it’s close to home.
And here’s the spot for Prudential that ADWEEK selected as a “Best Spot” of the year…